As we step into Fall 2026, the most important selling season of the year, Creativity for Kids® proudly celebrates an incredible milestone—50 years of inspiring imagination, building confidence, and delivering creative joy to kids everywhere. This season is not only a celebration of our legacy, but a bold step forward into the future of creative play. For five decades, we’ve believed that when kids create, amazing things happen. That belief continues to guide us as we bring even more excitement, relevance, and innovation to today’s families. Our kits are designed to spark hands-on discovery, encourage self-expression, and create those unforgettable “I made it!” moments that build confidence and lasting memories. In times like these, when the market feels uncertain and families are navigating more complexity in their day-to-day lives, one thing remains consistent—parents are always looking for meaningful outlets for their children. That is where Creativity for Kids® and Faber-Castell® play an important role. Creative experiences provide a much-needed release, a way for kids to unplug, express themselves, and fully engage their imagination. It’s not just about making something—it’s about creating moments that matter. This Fall, we are evolving our creative platforms by bringing more “toyetic” play into the experience— blending hands-on creativity with collectible, interactive, and story-driven elements that extend play value and deepen engagement. We are leaning into our most vibrant platforms, combining creativity with the characters kids love most. Our Plant ‘N Play experiences come to life through collaborations with Disney’s Frozen and Stitch, while NBCUniversal's Gabby’s Dollhouse will deliver immersive, story-led play patterns that capture attention and drive excitement at shelf. We are especially excited to introduce Glamour Pets, a standout innovation that brings this strategy to life. By combining the fast-growing world of beauty play with character-driven storytelling, Glamour Pets invites children to explore creativity through self-expression in a way that is playful, collectible, and highly engaging. It’s a meaningful step forward in how we evolve our portfolio to meet kids where they are today. As part of the Faber-Castell® family, we continue to pair this playful innovation with t rusted quality, thoughtful design, and meaningful creative experiences. Our focus remains clear: to deliver products that resonate with today’s consumer, stand out in a competitive retail environment, and drive results during the peak holiday season. Most importantly, none of this comes to life without you—our valued retail partners. You bring Creativity for Kids® to life where it matters most—on shelf and in the moments that spark excitement and discovery for families. Through strong presentation, placement, and in-store storytelling, you help turn our products into meaningful creative experiences. This Fall, we are committed to supporting you with compelling innovation, clear storytelling, and impactful programs that drive engagement and sell-through. As we celebrate 50 years, we do so with pride in what we’ve built—and even greater excitement for where we’re headed. Thank you for being part of this journey and for helping us bring creativity to life during the most important season of the year Best Regards, Scott Flynn President & CEO Faber-Castell USA YEARS OF CR E A TI VI T Y CR E A TI VI T Y EST. 1976 YEAR This Fall, we are evolving our creative platforms by bringing more “toyetic” play into the experience
